Promotion Strategy
At Vergara Records we work on promotion before, during, and after the release.Your active participation is essential to maximize reach and impact.
Recommended Actions:
Follow our Official Spotify Playlist
Pitch on Spotify "IMPORTANT"
Submit your pitch to Spotify:
What is a pitch? (Official Spotify Article)
Pre-Save / Smart Link
Share the PRE-SAVE / Smart Link provided above on your socials (Stories, Reels, posts, etc.)
This is fundamental, because it allows your fans to pre-save your release, ensuring that on release day you already have listeners waiting for your track.
Content for Social Media
Post Reels showing your production process or playing live.
Upload stories of you listening, mixing, or dancing to your track.
Repost content from your fans or the label.
Collaborate with other accounts to expand your reach.
Charts on Beatport & Traxsource
Create a DJ Chart to increase visibility:
How to create a Chart on Beatport
How to create a Chart on Traxsource
Direct Outreach
Share your track with your community via email or WhatsApp.
Engage your audience with polls, questions, or interactive content.
Instagram Collaboration
On release day, Vergara Records will publish the official videos on Instagram and send you a collaboration request.
Please accept the invitation, as this will allow the content to appear on both profiles, boosting your audience and reach.
Conclusion
Remember: the more you support your promotion, the greater the reach and results for your music.