What is Vergara Records LAB?​​​
Vergara Records LAB is the experimental space of Vergara Records, a sublabel dedicated to discovering, promoting, and projecting emerging talents in Afro House and related genres.
This is where the next generation of producers is born, who, with passion, authenticity, and creativity, seek to make their way onto the global scene.
This project is a direct extension of Vergara Records, with the same quality and artistic vision, but focused on emerging artists, fresh sounds, and new ideas.
At LAB, we believe in creative freedom, cultural diversity, and the deep connection that Afro House music generates.
Mission​​
At Vergara Records LAB, our mission is to discover, promote, and promote the next generation of Afro House producers and their derivatives. We are a space for creative growth, where emerging talents can freely develop their musical vision, supported by a label that values ​​essence, innovation, and artistic quality.
We believe in music as a cultural and spiritual bridge. Therefore, we offer a platform where every producer can express their authenticity, fuse traditional sounds with contemporary rhythms, and explore new sonic frontiers, always under the professional guidance and curation of Vergara Records.
Through carefully selected releases, we provide the tools, support, and visibility necessary for new artists to take their first steps in the global industry, contributing to the growth and constant evolution of the Afro House movement.​
Vision​​​
Our vision is to establish ourselves as an international hotbed of Afro House talent, recognized for its commitment to innovation, cultural diversity, and artistic development.
We want Vergara Records LAB to be a cutting-edge benchmark within the electronic music scene, serving as a launching point for producers seeking to build a solid career, connecting with global audiences, other labels, festivals, and prominent artists on the Afro House circuit.
We aspire to create a collaborative community where respect, creativity, and a spirit of exploration are the pillars of each project, always remaining true to the identity and values ​​that have made Vergara Records a respected label.
Our goal is for artists who begin their journey at the LAB to evolve into new arenas, carrying with them the seal of quality, integrity, and passion that our work represents.
Work Methodology
​At Vergara Records LAB, we follow a comprehensive promotion and distribution methodology, under the same quality standards that characterize Vergara Records, as LAB is not an independent label, but a direct extension of the main label. This means that both projects are fully connected, sharing resources, channels, and selection criteria, while maintaining the same terms and conditions.
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Launch and Promotion Strategy​
Official Social Media
All Vergara Records LAB releases will be promoted through Vergara Records' official Instagram profile. The strategy will include:
Posting promotional reels, feed posts, and featured stories.
A visual campaign of three feed posts to reinforce the reach and presence of the artist and their release.
​Official Playlists
The songs will be featured on Vergara Records' official playlist, allowing greater visibility within the label's catalog and facilitating discovery by new listeners and followers.
YouTube Channel
The releases will also be published on Vergara Records' official YouTube channel, maximizing reach through promotional visual and audio content, such as visualizers and video teasers.
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Artistic Focus
Vergara Records LAB opens its doors to both emerging and established artists, creating a space for musical connection and exchange. It is not a secondary platform, but rather a creative expansion of the parent label, where each project is approached with the same level of importance, commitment, and visibility.​​
